PROSPECTS AND OPPORTUNITIES
Current value growth set to remain solid despite declining volume sales
Although falling birth rates in North Macedonia mean baby food volume sales look set to remain in negative territory over the forecast period, the category is still expected to show reasonably robust growth in current value terms. This is partly because average unit prices are likely to increase steadily in line with moderate inflation.
Health concerns will continue to shape purchasing decisions and innovation
Products with healthier characteristics will continue to gain ground and be a focal point for innovation in baby food over the forecast period. In particular, varieties that are made with highly nutritious natural ingredients and lower in or free from added sugar and artificial colours, flavours preservatives are expected to become more popular and widely available.
Sustainability credentials likely to become a more important point of competition
Beyond rising health awareness, growing concerns about environmental issues among Macedonians should provide a greater impetus for the development of new organic products within baby food over the forecast period. Manufacturers will also continue to respond to this trend by working to enhance their sustainability credentials in other ways.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in North Macedonia?
- Which are the leading brands in Baby Food in North Macedonia?
- How are products distributed in Baby Food in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in North Macedonia - Category analysis
KEY DATA FINDINGS
Drop in inflation buoys demand and encourages trading up
Hipp GmbH & Co Vertrieb KG continues to hold sizeable lead
Small local grocers remains the most important distribution channel
Current value growth set to remain solid despite declining volume sales
Health concerns will continue to shape purchasing decisions and innovation
Sustainability credentials likely to become a more important point of competition
Dairy Products and Alternatives in North Macedonia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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