PROSPECTS AND OPPORTUNITIES
Baby food is projected to grow as parents remain willing to invest in value
Baby food is projected to grow in value terms in Finland over the forecast period, driven by a consumer shift toward more premium, organic, locally sourced, and ecologically positioned products. Parents are increasingly willing to pay higher prices for products that align with their values on health and quality.
Plant-based, fibre-rich, and vegetable baby food is expected to support growth
Across the forecast period, parents in Finland will increasingly be opting for organic, additive-free, and minimally processed baby food products, reflecting growing awareness around health and sustainability. Plant-based proteins and the aim of familiarising the next generation with a more vegetable-rich diet are emerging as key trends.
Growth for retail e-commerce is set to be supported by convenience and curated offerings
Retail e-commerce is expected to continue growing as parents increasingly take advantage of online special offers and the convenience of home delivery. One notable example is the Muru Baby brand, created by a celebrity chef, which offers curated product boxes via its own retail e-commerce platform.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Finland?
- Which are the leading brands in Baby Food in Finland?
- How are products distributed in Baby Food in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Finland - Category analysis
KEY DATA FINDINGS
Rising value sales despite declining birth rates as consumers appreciate convenience
Suomen Nestlé Oy dominates sales, while Valio Oy records the strongest growth
Hypermarkets maintain its lead but lose share to discounters and retail e-commerce
Baby food is projected to grow as parents remain willing to invest in value
Plant-based, fibre-rich, and vegetable baby food is expected to support growth
Growth for retail e-commerce is set to be supported by convenience and curated offerings
Dairy Products and Alternatives in Finland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
-
-
- Liquid Standard Milk Formula
- Powder Standard Milk Formula
-
- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
-
- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
-
- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
-
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!