PROSPECTS AND OPPORTUNITIES
Deep differences between rural and urban areas, while number of women in paid workforce supports demand for milk formula
There is a deep difference between urban and rural areas in Vietnam. In urban areas, the birth rate is low, but spending per child is increasing fast.
Continued rise of parental health awareness
Parents are more knowledgeable than they used to be because of health education and awareness campaigns, along with deepening internet penetration. As a result, many parents have their own points of view on how to take care of their babies and children, and they no longer have to rely on the opinions of others.
Growing popularity of e-commerce
E-commerce is becoming an increasingly important distribution channel for the baby food category. Young generations are familiar with online shopping, and they prefer to go online for information and advice about parenting and products, as well as for the convenience of online shopping.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Vietnam?
- Which are the leading brands in Baby Food in Vietnam?
- How are products distributed in Baby Food in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Vietnam - Category analysis
KEY DATA FINDINGS
Increasing focus on health and nutrition
Income levels and government efforts support breastfeeding
Abbott leads a fragmented competitive landscape
Deep differences between rural and urban areas, while number of women in paid workforce supports demand for milk formula
Continued rise of parental health awareness
Growing popularity of e-commerce
Dairy Products and Alternatives in Vietnam - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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