PROSPECTS AND OPPORTUNITIES
Baby food will see growth during the forecast period, thanks to specialist products, a better economy, and dynamism of players
Sales of baby food are set to increase in current value terms over the forecast period, driven largely by the strong momentum of powder special baby milk formula and prepared baby foods, including compotes and specialist snacks. In 2025, an improving economy supported higher consumer spending and encouraged Peruvian parents to choose higher-quality and more varied products, even at premium prices.
Special baby milk formula set to show significant dynamism as Peruvian parents prioritise their infants' wellbeing
Although the decline in volume consumption of conventional milk formula persisted in 2025, due to a lower birth rate and high prices, powder special baby milk formula continued to show notable growth. This was driven by increasing consumer preference for formulas tailored to specific nutritional or digestive needs.
Baby food regulation complemented by consumer alert system
Over the forecast period, regulations will continue to play a vital role in safeguarding the appropriate use, marketing, labelling, and advertising of baby food products. The commitment to safety and proper nutrition for infants and young children is evident in the Infant Food Regulations, which were established in 2019.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Peru?
- Which are the leading brands in Baby Food in Peru?
- How are products distributed in Baby Food in Peru?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Peru?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Peru - Category analysis
KEY DATA FINDINGS
Baby food declines in 2025 due to low birth rate and consumption of homemade food
Abbott Laboratorios SA continues to lead, while Distribuidora Continental 6 SA shows dynamism
Health and beauty specialists lead through specialist advice and wide assortment, while hypermarkets and e-commerce gain share
Baby food will see growth during the forecast period, thanks to specialist products, a better economy, and dynamism of players
Special baby milk formula set to show significant dynamism as Peruvian parents prioritise their infants' wellbeing
Baby food regulation complemented by consumer alert system
Dairy Products and Alternatives in Peru - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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