PROSPECTS AND OPPORTUNITIES
Sluggish growth prospects in market with falling birth rates
Retail sales of baby food in Malaysia are projected to record a 2% current value CAGR over the forecast period, reaching MYR3.2 billion.
Rising interest in functionality set to drive up value of baby food
Baby food in Malaysia is poised to undergo a significant transformation over the forecast period, driven by a shift towards enhanced nutritional offerings, particularly in growing-up milk formula. This trend is reflective of the increasing demand among some parents for functional and targeted nutrition in baby food.
Players look to innovation and expansion to remain relevant
Over the forecast period, baby food producers will attempt to identify ways to drive value in a category increasingly hindered by falling birth rates, including innovative launches and strategic expansion. For instance, Farm Fresh Bhd, a prominent player in drinking milk products, launched a powder growing-up milk formula, Farm Fresh Grow, towards the end of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Malaysia?
- Which are the leading brands in Baby Food in Malaysia?
- How are products distributed in Baby Food in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Malaysia - Category analysis
KEY DATA FINDINGS
Demographic changes limit baby food’s growth in Malaysia
Dutch Lady Milk Industries retains leadership in consolidated competitive landscape
Mix of distribution channels to satisfy different consumer needs
Sluggish growth prospects in market with falling birth rates
Rising interest in functionality set to drive up value of baby food
Players look to innovation and expansion to remain relevant
Dairy Products and Alternatives in Malaysia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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