PROSPECTS AND OPPORTUNITIES
Bright outlook for baby food as parents look for quality and convenience
Over the forecast period, baby food sales in Serbia are projected to grow steadily, driven by evolving lifestyles, increasing health awareness, and rising trust in manufactured baby food products. As urbanisation continues and more families adopt fast-paced routines, particularly in larger cities, the use of prepared baby food will likely become normalised and a preferred alternative to home cooking.
Baby food offer set to increase with healthier and more specialised offerings
Manufacturers are expected to focus their efforts and attention on producing high-quality baby food that is made from natural ingredients and which has free from claims such as free from gluten or sugar. Players are also expected to introduce a wider variety of flavours inspired by global cuisines to encourage diverse taste development and to attract interest from shoppers.
Private label set to have a bigger role in baby food over the forecast period
Private label baby food in Serbia is expected to increase its share in the market over the forecast period. Affordability has become one of the major sales drivers and as private label products are typically priced lower than branded alternatives this makes them attractive to cost-conscious parents.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Serbia?
- Which are the leading brands in Baby Food in Serbia?
- How are products distributed in Baby Food in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Serbia - Category analysis
KEY DATA FINDINGS
Baby food sales rising thanks to convenience and expanding choice
Podravka cements its leadership while private label continues to make gains
Supermarkets key to sales
Bright outlook for baby food as parents look for quality and convenience
Baby food offer set to increase with healthier and more specialised offerings
Private label set to have a bigger role in baby food over the forecast period
Dairy Products and Alternatives in Serbia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Baby Food research and analysis database.
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