PROSPECTS AND OPPORTUNITIES
Value sales witness lower growth as prices reach a ceiling
Baby food is expected to witness steady value growth over the forecast period as average unit prices continue to rise. However, retail prices do appear to be close to reaching a ceiling point following a period of strong price increases.
Food safety will remain vital to consumers of baby food
Parents will become more concerned about the safety of baby food in the upcoming period, and this will expand the range of organic baby food products available in the Netherlands. Baby food and milk formula will be impacted by this trend, with new organic ranges emerging in both these categories.
Sustainability will be an important theme
Parents are expected to become more aware of the importance of creating a sustainable planet. In addition to food safety, sustainability will become a more important feature in product development.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Netherlands?
- Which are the leading brands in Baby Food in Netherlands?
- How are products distributed in Baby Food in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in the Netherlands - Category analysis
KEY DATA FINDINGS
Value growth driven by higher unit prices
Nutricia Nederland dominates as small premium brands gain traction
Supermarkets lead as retail e-commerce shows strong growth
Value sales witness lower growth as prices reach a ceiling
Food safety will remain vital to consumers of baby food
Sustainability will be an important theme
Dairy Products and Alternatives in the Netherlands - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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