PROSPECTS AND OPPORTUNITIES
Bright outlook for baby food with further investment expected
Turkey's baby food market is expected to experience strong and steady growth in retail volume terms over the forecast period, driven by the increasing health consciousness of parents and a shift towards organic and nutritious baby food products. This growth is likely to be supported by urbanisation, Turkey’s growing middle class, and a rise in working mothers seeking convenient, ready-to-serve baby food options.
Health and wellness concerns expected to drive growth and new product development
Growing interest and awareness around health and wellness is expected to push more consumers towards organic baby food. The demand for organic baby food is particularly strong among urban populations, where higher disposable incomes and greater access to information contribute to more informed purchasing decisions.
Busy, working parents driving demand for prepared baby food
The convenience of prepared baby food is becoming increasingly popular among Turkish parents, particularly those with busy lifestyles. As more families have dual-income parents, the demand for convenient, nutritious, and time-saving baby food options is growing.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Turkey?
- Which are the leading brands in Baby Food in Turkey?
- How are products distributed in Baby Food in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Turkey - Category analysis
KEY DATA FINDINGS
Baby food sales see steady growth as competition heats up
Nutricia Aptamil and Bebelac control milk formula sales as Ülker thrives in other baby food
Retail e-commerce remains the leading channel
Bright outlook for baby food with further investment expected
Health and wellness concerns expected to drive growth and new product development
Busy, working parents driving demand for prepared baby food
Dairy Products and Alternatives in Turkey - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Baby Food research and analysis database.
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