PROSPECTS AND OPPORTUNITIES
Stagnation predicted for baby food as birth rates in Denmark falter
Sales of baby food in Denmark are expected to decline in volume terms and stagnate in current value terms over the forecast period, due to ongoing demographic shifts, including low birth rates and delayed parenthood. In addition, many Danish parents are increasingly opting for home-prepared meals, particularly as economic pressures persist and trust in simple, fresh ingredients remains high.
Danes will continue to expect baby food to be pure and natural
Health and wellness trends will continue to influence product positioning in baby food in Denmark, although their impact will likely remain modest. Semper, for example, responded to shifting consumer preferences by reformulating its porridge recipes to reduce fruit sweetness and introduce more balanced flavour profiles, aiming to help children develop healthier long-term eating habits.
New legislation may impact new product development in the coming years
There have been no major legislative changes directly targeting baby food in Denmark, but broader developments, such as the planned carbon tax on food production, could affect the category in the coming years. Products perceived to have a higher environmental footprint, including some animal-based milk formulas and packaged goods, may face increased scrutiny or rising costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Denmark?
- Which are the leading brands in Baby Food in Denmark?
- How are products distributed in Baby Food in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Denmark - Category analysis
KEY DATA FINDINGS
Decline in baby food in 2025 as birth rates fall and economic pressures lead to more home preparation
Semper continues to lead, gaining share thanks to strong presence and rebranding exercise
Supermarkets leads, while e-commerce share grows dynamically
Stagnation predicted for baby food as birth rates in Denmark falter
Danes will continue to expect baby food to be pure and natural
New legislation may impact new product development in the coming years
Dairy Products and Alternatives in Denmark - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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