PROSPECTS AND OPPORTUNITIES
Despite low birth rate, baby food offers some growth opportunities
Over the forecast period, retail sales of baby food in Spain are set to record a current value CAGR of 2% (2025 constant value CAGR of 0.2%), reaching EUR632 million.
Health and wellness trend to drive new development and potentially add value
The health and wellness trend is set to drive further significant innovation in baby food over the forecast period, even in mature and stagnating categories such as dried baby food. Producers will focus on functional benefits and natural ingredients to meet the growing consumer demand for healthier options.
Regulations and sustainability will help shape future manufacturing processes
The development of baby food in Spain will be significantly influenced by increasingly stringent regulations, particularly those emanating from recent European legislation. Regulation 2023/915, for instance, will set more rigorous limits on the presence of chlorates in water used for baby food production, compelling manufacturers to adopt advanced technologies to meet these high-quality standards.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Spain?
- Which are the leading brands in Baby Food in Spain?
- How are products distributed in Baby Food in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Spain - Category analysis
KEY DATA FINDINGS
Mixed performance but convenience and snacking trend support some demand
Nestlé retains leadership but pressure from dynamic competitors increases
Discounters and e-commerce make gains in retail environment led by specialists
Despite low birth rate, baby food offers some growth opportunities
Health and wellness trend to drive new development and potentially add value
Regulations and sustainability will help shape future manufacturing processes
Dairy Products and Alternatives in Spain - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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