PROSPECTS AND OPPORTUNITIES
Moderate value growth and stagnation in volume terms predicted for baby food in the coming years
Baby food is projected to experience stagnation in volume terms and only modest current value growth during the forecast period.
Infant wellbeing will be at the forefront of product development
The emphasis on prioritising children's well-being is anticipated to persist throughout the forecast period. As a result, category players must exercise considerable diligence regarding product quality, ingredients, and any potentially harmful attributes, even from a hypothetical standpoint.
Local brands could gain traction by appealing to regional preferences
While international brands like Hipp, Nan, Nutricia Aptamil and Milupa are expected to maintain their leading positions in baby food in Lithuania, local brands are poised for more favourable growth during the forecast period. These domestic offerings typically offer lower average unit prices than imported alternatives and are often perceived as healthier and more nutritious.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Lithuania?
- Which are the leading brands in Baby Food in Lithuania?
- How are products distributed in Baby Food in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Lithuania - Category analysis
KEY DATA FINDINGS
Modest current value growth and declining volume sales in 2025
Nutricia Baltics UAB leads once more, but loses share to Eugesta
Supermarkets continues to dominate sales, enjoying share growth in 2025
Moderate value growth and stagnation in volume terms predicted for baby food in the coming years
Infant wellbeing will be at the forefront of product development
Local brands could gain traction by appealing to regional preferences
Dairy Products and Alternatives in Lithuania - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
-
-
- Liquid Standard Milk Formula
- Powder Standard Milk Formula
-
- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
-
- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
-
- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
-
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!