PROSPECTS AND OPPORTUNITIES
Stable growth predicted for baby food
Baby food cannot be easily replaced with alternative products and thus it is expected to see steady growth over the forecast period in both volume and value terms. These products will continue to be mostly imported and thus prices will continue to be impacted by inflation but also the exchange rate of the Romanian leu against the euro.
Milk formula set to remain the focus of demand
Milk formula will remain key to sales of baby food which is linked to the importance of standard and follow-on milk formula, which in many cases are used after breastfeeding or as a replacement. Advertising of milk formula for babies up to one year old is forbidden in Romania as parents rely on medical advice and support from the government’s Social Health Programme.
Focus on breastfeeding likely to limit demand for milk formula
Breastfeeding is gaining significant attention due to sustained support from the majority of paediatricians and family doctors in Romania who insist that breastfeeding is important for the health and wellbeing of babies. The recommendation to use milk formula is therefore only seen as complementary to breastfeeding, or when the mother or baby is unable to breastfeed.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Romania?
- Which are the leading brands in Baby Food in Romania?
- How are products distributed in Baby Food in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Romania - Category analysis
KEY DATA FINDINGS
Romania’s Social Health Programme influences demand for milk formula
Nestlé and Danone retain their dominance in baby food
Distribution focused on modern grocery retailers and pharmacies
Stable growth predicted for baby food
Milk formula set to remain the focus of demand
Focus on breastfeeding likely to limit demand for milk formula
Dairy Products and Alternatives in Romania - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
-
-
- Liquid Standard Milk Formula
- Powder Standard Milk Formula
-
- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
-
- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
-
- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
-
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!