PROSPECTS AND OPPORTUNITIES
Key trends to maintain retail value growth despite a low birth rate
Baby food in Slovenia is projected to register a moderate retail value (constant 2025 prices) CAGR over the forecast period, with growth rates slowing gradually. Ongoing premiumisation, stable per child demand and continued innovation in product offerings are expected to outweigh potential headwinds from Slovenia’s low birth rate.
Health and wellness to increasingly influence new launches and marketing
Health and wellness trends are increasingly shaping new product development and marketing strategies. Natural and organic offerings are set to continue to gain traction, with parents seeking minimally processed products made from high-quality ingredients free from artificial additives, pesticides and GMOs.
Legislation for baby food tightens
There were no major new national laws introduced in 2025 that specifically targeted baby food. However, as an EU Member State, Slovenia fully implements and enforces EU legislation, and several EU-level developments in the year directly affect the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Slovenia?
- Which are the leading brands in Baby Food in Slovenia?
- How are products distributed in Baby Food in Slovenia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovenia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Slovenia - Category analysis
KEY DATA FINDINGS
Innovation and premiumisation help prepared baby food to post the highest retail value growth
Lino’s strength keeps Podravka ahead of the field
Hypermarkets leverages broad assortments and value-orientated positioning to gain retail value share
Key trends to maintain retail value growth despite a low birth rate
Health and wellness to increasingly influence new launches and marketing
Legislation for baby food tightens
Dairy Products and Alternatives in Slovenia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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