PROSPECTS AND OPPORTUNITIES
Falling birth rate remains a significant threat to growth
Baby food is set to continue on a similar trajectory over the forecast period with volume sales declining and value sales reporting moderate growth (at constant 2025 prices). This is linked to Norway’s declining birth rate.
Health, sustainability and convenience set to be the focus of innovation
The trend towards health-conscious parenting is driving a demand for premium baby food products with health benefits or premium attributes. Baby food players are also responding to this demand.
New legislation could increase the focus on healthy nutrition
In April 2025, Norway became a global leader when it rolled out its new regulation prohibiting the marketing and advertising of unhealthy food and beverages to children aged under 18 years. The legislation is targeting unhealthy ingredients including sugar (including natural sugar), fat, salt and sweeteners.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Norway?
- Which are the leading brands in Baby Food in Norway?
- How are products distributed in Baby Food in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Norway - Category analysis
KEY DATA FINDINGS
Falling birth rate presents challenges but growth opportunities remain
Nestlé dominates but private label sees strong gains
Modern grocery retailers dominate sales while e-commerce sees strong growth
Falling birth rate remains a significant threat to growth
Health, sustainability and convenience set to be the focus of innovation
New legislation could increase the focus on healthy nutrition
Dairy Products and Alternatives in Norway - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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