PROSPECTS AND OPPORTUNITIES
Modest performance as baby food stabilises but remains mature
Over the forecast period, retail sales of baby food in Saudi Arabia are set to rise at a current value CAGR of 6% (2025 constant value CAGR of 4%), reaching SAR4.6 billion.
Wellness trend to gain traction but remains concentrated among niche audiences
Health and wellness trends are set to gain traction in Saudi Arabia, especially in baby food, over the forecast period, though their impact will remain modest and largely confined to niche segments. Urban, higher-income families are expected to show increasing interest in products with clean label claims, organic ingredients, and functional benefits such as gut health and immune support.
Digital platforms and innovation offer support but not scale
Digital and technological developments are set to reshape some areas of baby food in Saudi Arabia over the forecast period, although their impact will remain uneven. Online platforms, particularly pharmacy apps and grocery delivery services, will expand access to a wider range of baby food and milk formula, especially in urban areas.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Saudi Arabia?
- Which are the leading brands in Baby Food in Saudi Arabia?
- How are products distributed in Baby Food in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Mixed category performance shaped by premiumisation and shifting parental preferences
Nestlé retains lead of baby food, with strong brand performances driving growth
Health and beauty specialists retains dominance, while e-commerce remains dynamic
Modest performance as baby food stabilises but remains mature
Wellness trend to gain traction but remains concentrated among niche audiences
Digital platforms and innovation offer support but not scale
Dairy Products and Alternatives in Saudi Arabia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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