PROSPECTS AND OPPORTUNITIES
“Other” baby food and prepared baby food are projected to see the highest retail value CAGRs
Retail volume and value (constant 2025 prices) sales of baby food are expected to grow moderately over the forecast period. While there are concerns over the gradual downward trajectory of the birth rate in the Philippines, projected growth in the urban population and improvements to the economy in the long term are anticipated to support the use of milk formula and other types of baby food.
Focus on consumer education and community engagement to support brand differentiation within a competitive category
As parents become increasingly informed about infant nutrition and seek more tailored solutions, brand owners are expected to respond by introducing products with enhanced formulations that address specific needs, such as gut health or brain development. A notable example is Lactum, the leading milk formula brand in 2025, which has seen a reformulation of its Lactum 3 range to include added DHA, a nutrient associated with brain development.
Sustainability to be driven by tighter local enforcement and efforts by key manufacturers
As local level administrators in the Philippines continue to tighten the enforcement of environmental laws, this is expected to serve as an impetus for further initiatives. For example, Cebu City has committed itself to revoking the business permits of non-compliant organisations.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Philippines?
- Which are the leading brands in Baby Food in Philippines?
- How are products distributed in Baby Food in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in the Philippines - Category analysis
KEY DATA FINDINGS
Baby food continues to see positive growth in 2025, despite pressure from the downward trend in the birth rate
Mead Johnson Philippines leads baby food with a strong brand portfolio
Modern retail channels leverage a reputation for quality and safety to dominate the distribution landscape
“Other” baby food and prepared baby food are projected to see the highest retail value CAGRs
Focus on consumer education and community engagement to support brand differentiation within a competitive category
Sustainability to be driven by tighter local enforcement and efforts by key manufacturers
Dairy Products and Alternatives in the Philippines - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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