PROSPECTS AND OPPORTUNITIES
Moderate outlook ahead for baby food
Baby food is expected to witness moderate growth over the forecast period. The rising contribution of women to the workplace will have a direct impact on breastfeeding levels and eating habits, with these changes expected to drive demand for baby food.
Rising demand for organic and natural baby food products
Although mostly limited to middle-to-high-income customers, the demand for organic and natural baby food is expected to rise as parents' understanding of nutrition and health issues grows. Additionally, it is anticipated that the demand for ready-to-eat and convenience infant foods will continue to be driven by on-the-go consumption amid busy lifestyles.
Global players will likely focus on sustainable packaging
Baby food in Kenya will continue to be dominated by global companies such as Nestlé Foods Kenya, Nutricia (Pty) Ltd and Abbott Laboratories Kenya Ltd. These players are focusing on more sustainable packaging, with recyclable, compostable and reusable formats anticipated over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Kenya?
- Which are the leading brands in Baby Food in Kenya?
- How are products distributed in Baby Food in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Kenya - Category analysis
KEY DATA FINDINGS
Kenyan parents are increasingly conscious about what they feed their babies
Nestlé Food Kenya maintains its leadership thanks to strong brand awareness
Supermarkets retain their leading position in baby food distribution
Moderate outlook ahead for baby food
Rising demand for organic and natural baby food products
Global players will likely focus on sustainable packaging
Dairy Products and Alternatives in Kenya - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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