PROSPECTS AND OPPORTUNITIES
Positive outlook expected for baby food sales despite demographic challenges
Sales of baby food are expected to continue posting positive growth over the forecast period, despite persistently low birth rates in Switzerland. This growth will largely be driven by high unit prices, which are expected to remain elevated due to ongoing increases in raw material costs.
Sustained growth is expected within functional baby food as innovations focuses on health
Baby food products that provide additional health benefits, particularly those supporting digestive health, are anticipated to remain in strong demand over the forecast period. This is especially the case within infant formula, where specialised formulations are expected to perform robustly.
Updated WHO regulations on infant nutrition is set to influence marketing practices
The World Health Organisation (WHO) maintains stringent regulations and guidelines surrounding infant nutrition, emphasising the initiation of complementary feeding at six months of age. These regulations include a prohibition on the addition of sugars and sweeteners to infant formula, as well as limits on free sugars, with the aim of promoting optimal nutritional outcomes for infants.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Switzerland?
- Which are the leading brands in Baby Food in Switzerland?
- How are products distributed in Baby Food in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Switzerland - Category analysis
KEY DATA FINDINGS
Premium and convenient options drive growth in baby food in 2025
Nestlé SA retains its leadership while Alnatura AG records the strongest value growth
Supermarkets maintain its lead in distribution, while retail e-commerce gains ground
Positive outlook expected for baby food sales despite demographic challenges
Sustained growth is expected within functional baby food as innovations focuses on health
Updated WHO regulations on infant nutrition is set to influence marketing practices
Dairy Products and Alternatives in Switzerland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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