In 2024, health and wellness strongly influenced food choices in Poland, with consumers prioritising natural ingredients, clean labels, and locally sourced products. High protein offerings, particularly in meat and meat alternatives, continued to attract attention from fitness-focused and health-conscious shoppers, while plant-based options gained ground as part of a broader interest in wellness and ethical consumption. Gluten free and high fibre claims also resonated, with consumers seeking rea

Health and wellness staple foods in Turkey continued to evolve in 2024, even as high inflation and rising food prices increased consumer price sensitivity. While many households prioritised affordability, awareness of healthier diets and lifestyle changes supported ongoing interest in staple foods positioned around improved nutrition. Within breakfast cereals in particular, demand remained supported by working adults looking for practical breakfast solutions that align with weight management and

Health and wellness staple foods in the United Arab Emirates continued to develop in 2024, supported by rising interest in everyday foods that offer added nutritional value. Consumers increasingly sought staples that can help support immunity and overall wellbeing, driving momentum for products fortified with vitamins, minerals and fibre, particularly within breakfast cereals and rice-based staples. At the same time, demand continued to widen for specialised dietary options as shoppers increasin

In 2024, Swedish staple foods was strongly shaped by health and wellness trends, with consumers prioritising products that were low in sugar, salt, and fat, high in fibre and protein, and free from allergens such as gluten or lactose. Breakfast cereals, hot oat porridges, and baked goods emphasised whole grains, high fibre content, and added nutritional value. Plant-based proteins, meat and seafood substitutes also gained prominence, combining health benefits with ethical and sustainable conside

In 2024, health and wellness staple foods in New Zealand continued to benefit from the growing mainstreaming of diet-led purchasing, with gluten free remaining the leading claim by value sales. As consumers become more conscious of how everyday staples support long-term wellbeing, the market has increasingly shifted toward products positioned around digestive comfort, cleaner ingredient lists, and functional nutrition, rather than purely traditional concepts of “dieting”. This evolving consumer

In 2024, staple foods in Norway was increasingly shaped by health and authenticity trends. High fibre, gluten free, and natural claims remained central, supported by growing awareness of digestive health, wholegrain consumption, and demand for locally-sourced and minimally processed foods. Although plant-based products continued to see innovation, some consumers leaned toward locally-sourced poultry and seafood, perceived as more natural and less processed.

While growth was tempered by increasing maturity and population decline, most of the main claims within health and wellness staple foods in China registered positive performances in volume and current value terms in 2024. Better education about nutrition and how it affects general health continued to encourage consumers to favour more wholesome product types in many categories, particularly better for you and functional varieties that can reduce the risk of common acute and chronic ailments. Thi

Consumers in Switzerland are becoming increasingly willing to invest in staple foods that they believe can improve their health and wellness. This includes better for you products which are low in salt, sugar, and fat, as well as products which are high protein and high fibre. An increasing number of consumers are also adopting vegan, vegetarian and flexitarian diets due to concerns around health, the environment, and animal welfare. Manufacturers and retailers have been key to respond to these

Chile faced significant economic pressures in 2024 due to high inflation and rising prices. Despite this, many consumers remained keen to pursue healthier eating habits due to increasing interest and awareness in the role diet plays in long-term health outcomes. Aside from health considerations, local consumers are also showing growing concern for the wider impact of their purchasing behaviour on the environment and animal welfare, which is fuelling demand for claims such as natural and vegetari

Health and wellness staple foods in Ireland experienced a relatively stable year in 2024, with vegetarian positioning remaining the most prevalent claim but showing a slight decline in current value terms. While vegetarian credentials continue to be widely applied across bread, cereals and meat substitutes, the claim increasingly functions as a reassurance rather than a key purchase driver. At the same time, other health-led claims such as high fibre and gluten free gained stronger traction, sup

In 2024, staple foods in Finland was shaped by strong demand for health and wellness claims, with low sugar and salt, high fibre, gluten free, and functional claims driving innovation across categories. Oats and whole grains emerged as central ingredients, supporting high-fibre positioning in baked goods and breakfast cereals while maintaining flavour and texture through indulgent formats. Gluten free products expanded beyond niche needs, increasingly appearing as reformulated versions of best-s

In 2024, health and wellness trends strongly influenced staple foods, driving demand for convenient, nutrient-rich, wholegrain, plant-based, gluten free, and high protein products. High fibre claims, linked to gut health, heart health, and satiety, grew, while gluten free continued to evolve from a dietary necessity to a mainstream lifestyle choice. Innovation also focused on functional and clean-label products, including low-glycaemic-index pasta, organic options, and natural claims, reflecting

Staple foods in South Africa continued to align more closely with everyday health priorities in 2024, particularly in core categories such as bread, breakfast cereals and selected meat alternatives. Health positioning increasingly centred on practical and familiar benefits, including reduced sugar, higher fibre, and fortification with essential vitamins and minerals. Manufacturers and retailers also used packaging updates and new flavour variants to refresh established products while reinforcing

Consumers in Indonesia are becoming more health-conscious and concerned about the safety and quality of food they eat, prompting many to seek higher quality everyday staples with “cleaner” labels. In addition to the organic trend, high fibre, natural and good source of minerals are prominent health and wellness claims in staple foods.

Since the pandemic consumers have become increasingly conscious of the impact of their diet and nutrition on their health. This has encouraged more consumers to pursue heathier diets and more active lifestyles, with this benefiting sales of health and wellness staple foods. On one hand consumers are looking to reduce their intake of sugar and saturated fat, while on the other they are looking to increase their intake of fibre, protein, vitamins and minerals. This behaviour is encouraging players

In staple foods, protein claims are gaining traction amid developments in processed meat and seafood as well as plant-based alternatives. Gluten free is a prominent claim being embraced by manufacturers and retailers, with natural also gaining appeal in staple foods.

Consumers in Brazil are becoming increasingly conscious of the need to follow a healthy and balanced diet. New Front-Of-Pack labelling legislation now requires that products containing high amounts of sugar, salt or saturated fat carry warning labels highlighting this fact. This has pushed consumers to make healthier choices and manufacturers to reformulate their products. Consumers are also favouring products with fortified/functional claims as well as free from claims as they become more consc

High fibre is a prominent claim with whole-wheat baked goods enticing health-conscious consumers in 2024. Manufacturers are keen to leverage this trend in other staple foods such as pasta. Czechs look to bio and natural claims as an indicator of higher quality foods.

Health and wellness continued to shape staple food consumption in Saudi Arabia in 2024, as consumers increasingly aligned everyday dietary choices with long-term health goals. Rising awareness of obesity, diabetes and digestive health, combined with government-led nutrition strategies, supported demand for staple foods perceived as cleaner, lighter and more functional. As a result, categories such as rice, cereals, bread and flour saw stronger uptake of health-positioned variants, particularly t

Health and wellness continued to shape staple foods in Canada in 2024, with consumers increasingly prioritising healthier dietary choices amid rising awareness of nutrition and long-term wellbeing. Interest in high-protein diets strengthened further, supported by growing understanding of protein’s role in satiety, muscle maintenance and metabolic health, while reduced carbohydrate intake gained traction among more health-conscious consumers. At the same time, demand for plant-based protein rose

In 2024, low sugar, low fat, and low salt options gained ground in staple foods, while plant based and flexitarian diets drove growth in meat and seafood alternatives. Fortified and high fibre products, including whole grains and functional cereals, gained traction for their digestive and overall health benefits. Gluten free products also rose in popularity, supported by perceptions of easier digestion, reduced bloating, and clear labelling. Organic positioning remained resilient, driven by cons

The importance attached to personal health is reflected in the rising sales of staple foods with health claims, with gluten free most prominent. The rising importance of gut health and satiety is driving sales of high fibre claims, notably in baked goods. Plant-based developments are emerging to meet the demands of vegans, vegetarians, and a growing base of flexitarians.

In 2024, health and wellness considerations continued to shape staple foods consumption in Mexico, although their influence was moderated by economic pressures and shifting consumer priorities. While awareness of nutrition, sugar intake, and ingredient quality remains high following the implementation of the black seal labelling system, many households are balancing health aspirations with the need for affordability and emotional comfort. As a result, staple food categories show a dual dynamic,

High rates of obesity and diabetes are encouraging more consumers to adopt healthier diets and lifestyle choices, which has had a positive impact on sales of some health and wellness staple foods. However, rising food prices and an increase in the cost of living forced many consumers to become more budget conscious in 2024 which had a negative impact on sales. Despite this, the long-term outlook is positive as consumers become increasingly conscious of the importance of making healthier choices