PROSPECTS AND OPPORTUNITIES
Opportunities for growth in sales of private label health and wellness staple foods
New Zealand recorded high inflation towards the end of the review period, a situation which left many households struggling financially. There is expected to remain strong pressure on household budgets over the forecast period.
Vegan and vegetarian claims return to good growth as inflation softens and health, environmental and ethical concerns intensify
While New Zealand appears to have reached peak meat consumption, a more conscious kind of meat eater is on the rise in the country. The trend of “reducetarianism” was already emerging before the COVID-19 pandemic, with New Zealanders acutely aware of the environmental impact of their meat consumption, owing to the fact that the meat and dairy industry is New Zealand’s largest greenhouse gas emitter.
Packaged flat bread likely to offer a nexus of innovative claim combinations in forecast period
Packaged flat bread is expected to remain a growth driver in baked goods in the forecast period, as consumers favour it as an alternative to more carb-heavy packaged leavened bread. Additionally, the COVID-19 pandemic highlighted to consumers the importance of functional health and the role diet plays, with this encouraging many to opt for staples with a healthier image.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in New Zealand?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in New Zealand?
- Which are the leading brands in HW Staple Foods in New Zealand?
- How are products distributed in HW Staple Foods in New Zealand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in New Zealand - Category analysis
KEY DATA FINDINGS
Growing interest in keto diets encourages innovation
Gluten free remains the largest claim in health and wellness staple foods
Vegan and vegetarian staple foods struggle due to cost and health concerns as many opt for natural alternatives
Opportunities for growth in sales of private label health and wellness staple foods
Vegan and vegetarian claims return to good growth as inflation softens and health, environmental and ethical concerns intensify
Packaged flat bread likely to offer a nexus of innovative claim combinations in forecast period
Health and Wellness in New Zealand - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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