PROSPECTS AND OPPORTUNITIES
Government intervention expected to fuel demand for health and wellness staple foods
Over the forecast period, the growth of health and wellness staple foods is expected to be closely related to local initiatives, as the government in Singapore continues to push for consumers to adopt healthier eating habits. Population ageing and rising obesity concerns have prompted the government to act in an effort to reduce the impact on the nation’s health.
Vegan, vegetarian and plant-based staple foods offer further growth potential
Vegan, vegetarian and plant-based staple foods are likely to increase in popularity as more consumers focus on the wider impact of their purchasing decisions, including the negative impact on the environment and animal welfare. This should benefit dietary and free from food.
Growing focus on specific dietary requirements likely to inform new product development
There is a growing awareness of dietary intolerances and their impact on health in Singapore and this is expected to have a positive impact on the demand for claims such as lactose free and gluten free. For instance, gluten free baked goods is projected to see strong growth in value terms (at constant 2023 prices) over the forecast period, with this claim often accompanied by dairy free.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Singapore?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Singapore?
- Which are the leading brands in HW Staple Foods in Singapore?
- How are products distributed in HW Staple Foods in Singapore?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Singapore - Category analysis
KEY DATA FINDINGS
Healthier bread options rise to the top despite economic uncertainty
Popularity of vegetarian staple foods driven by health and wellness trend
Instant noodles benefiting from the arrival of healthier options
Government intervention expected to fuel demand for health and wellness staple foods
Vegan, vegetarian and plant-based staple foods offer further growth potential
Growing focus on specific dietary requirements likely to inform new product development
Health and Wellness in Singapore - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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