HW Staple Foods in Israel

February 2026

In 2024, health and wellness strongly influenced Israeli consumer behaviour, driving growth in high protein, low and no sugar, high fibre, and plant-based products across staple foods. Shoppers increasingly prioritised digestive health, blood sugar management, and satiety, which supported demand for high-fibre cereals, rice, and pasta, while the natural claim gained traction due to its associations with minimal processing, recognisable ingredients, and perceived overall health benefits. The vege

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Overview:

Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Staple Foods industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Staple Foods in Israel report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Staple Foods in Israel?
  • What are the key health and wellness concerns driving sales in HW Staple Foods?
  • Is HW Staple Foods a dynamic niche or mainstream concern in Israel?
  • Which are the leading brands in HW Staple Foods in Israel?
  • How are products distributed in HW Staple Foods in Israel?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Staple Foods in Israel - Category analysis

KEY DATA FINDINGS

Health-driven innovation supports growth for high protein, high fibre, natural and plant-based staples
Health and wellness demands drive innovation in high protein and reduced sugar products
The natural claim is driven by rising interest in minimally processed goods
Consumers prioritise digestive health through high fibre choices
Health and wellness priorities are set to accelerate demand for high protein, natural choices
Consumers increasingly choose natural claims for transparency, familiarity and perceived health benefits
Consumers are set to choose high fibre rice and pasta for digestive health and satiety
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Israel - Industry Overview

Natural, functional, and low sugar products drive health led innovation in Israel in 2024
Consumer demand for natural, minimally processed ingredients shapes product innovation
Functional nutrition and sugar reduction drives health-focused consumer choices
High protein, plant-based, and functional claims are set to shape innovation across the forecast period

COUNTRY REPORTS DISCLAIMER

HW Staple Foods

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods.  For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.

See all of our definitions
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This report originates from Passport, our HW Staple Foods research and analysis database.

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