PROSPECTS AND OPPORTUNITIES
Health-conscious consumers set to drive new launches in high fibre bread and high protein breakfast cereals
Consumers are becoming more health-conscious, which has led players to focus on producing high fibre bread which contains wholewheat flour and seeds to meet the increased demand for healthy food options, and to justify higher prices in the face of elevated inflation. Players are likely to introduce a wider variety of healthier bread options to meet this increased demand.
New regulation on trans fats set to have lasting impact on staple foods
Better for you products are likely to benefit from the continued consumer desire to reduce the consumption of products that are high in salt, fat, or sugar, as these have been shown to be linked to cases of stroke, high blood pressure, and heart disease. In May 2020, Turkey announced regulations limiting the amount of industrially produced trans fats allowed in foods.
Better for you claims expected to gain market share as health concerns rise
Concerns are becoming more conscious and concerned over the potential health risks of eating staple foods with a high sugar, fat, and salt content. This will likely remain a key factor boosting demand for better for you product variants in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Turkey?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Turkey?
- Which are the leading brands in HW Staple Foods in Turkey?
- How are products distributed in HW Staple Foods in Turkey?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Turkey - Category analysis
KEY DATA FINDINGS
High fibre bread and breakfast cereals appeal to an increasingly health conscious consumer base
Gluten free staple foods finding a growing audience
Natural staple foods attract more consumers
Health-conscious consumers set to drive new launches in high fibre bread and high protein breakfast cereals
New regulation on trans fats set to have lasting impact on staple foods
Better for you claims expected to gain market share as health concerns rise
Health and Wellness in Turkey - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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