PROSPECTS AND OPPORTUNITIES
Thailand’s pledge to cut salt consumption by 30% by 2025 to stimulate new product development
The Thai Government and health organisations are collaborating to address the country’s high levels of sodium consumption, which exceed recommended limits by the World Health Organization. As part of these efforts, a specific target has been established to reduce salt consumption by 30% in Thailand by 2025.
Reducing sugar content
As well as concerns about salt and sodium intake, sugar is becoming an increasingly prominent focus for health conscious consumers, the government and public health organisations. Sugar has come to the fore of public health discussions for its role in the development of a wide range of health problems, but particularly for its part in the marked rise in rates of obesity, especially amongst children.
Growing pressure to introduce health and wellness claims
Given the growing consumer interest in natural products and rising concerns about the impact of processed foods on health, staple foods categories such as processed meat, seafood and alternatives to meat face a significant threat to growth in the forecast period. People worry, for example, that intake of too much nitrate, as found in products such as sausages, can cause cancer.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Thailand?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Thailand?
- Which are the leading brands in HW Staple Foods in Thailand?
- How are products distributed in HW Staple Foods in Thailand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Thailand - Category analysis
KEY DATA FINDINGS
Plant-based diet trend surges as health conscious consumers seek alternative options
Organic is leading claim as consumers look to avoid additives and potentially harmful ingredients
Growing interest in functionality
Thailand’s pledge to cut salt consumption by 30% by 2025 to stimulate new product development
Reducing sugar content
Growing pressure to introduce health and wellness claims
Health and Wellness in Thailand - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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