PROSPECTS AND OPPORTUNITIES
High fibre set to remain a popular claim as consumers look for gut health
Fortified/functional claims within staple foods offer potential for growth over the forecast period. In particular, high fibre already accounts for a high share of claims in staple foods in Brazil, yet is set to see double-digit increases annually in the forecast period to 2028.
Plant-based set to become more popular over the forecast period
Local consumers are not only becoming increasingly concerned about adopting the right dietary habits for themselves, but are also concerned about animal welfare and the impact of their diet on the environment. As such, plant-based, which is a dietary and free from type of health and wellness attribute, is anticipated to become increasingly popular within staple foods over the forecast period.
Good source of minerals claim set to rise within health and wellness staple foods as consumers search for a boost to their metabolism
Increasing awareness of the links between diet and a strong metabolism are expected to encourage more consumers to search for products with targeted functionalities and fortifications in the forecast period, including good source of minerals, which is considered a type of fortified/functional claim. Minerals are important for keeping the bones, muscles, heart, and brain healthy.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Brazil?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Brazil?
- Which are the leading brands in HW Staple Foods in Brazil?
- How are products distributed in HW Staple Foods in Brazil?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Brazil - Category analysis
KEY DATA FINDINGS
New regulation leads to more conscious and confident consumers
Greater awareness of food intolerances and general health concerns drive growth for gluten free staple foods
New launches drive growth for high protein health and wellness staple foods
High fibre set to remain a popular claim as consumers look for gut health
Plant-based set to become more popular over the forecast period
Good source of minerals claim set to rise within health and wellness staple foods as consumers search for a boost to their metabolism
Health and Wellness in Brazil - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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