Consumers in Brazil are becoming increasingly conscious of the need to follow a healthy and balanced diet. New Front-Of-Pack labelling legislation now requires that products containing high amounts of sugar, salt or saturated fat carry warning labels highlighting this fact. This has pushed consumers to make healthier choices and manufacturers to reformulate their products. Consumers are also favouring products with fortified/functional claims as well as free from claims as they become more consc
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Brazil?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Brazil?
- Which are the leading brands in HW Staple Foods in Brazil?
- How are products distributed in HW Staple Foods in Brazil?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Brazil - Category analysis
KEY DATA FINDINGS
New FOP legislation places a further emphasis on the need to eat healthier
Consumers show strong demand for products promising healthy indulgence
Baked goods producers invest in healthier product lines
Vegan claims add value as consumers make more ethical choices
Consumers expected to pay more attention to their nutritional intake
Gluten free claims gaining momentum
Demand for vegan staple foods set to grow as more consumers avoid meat in their diet
Health and Wellness in Brazil - Industry Overview
Consumers being influenced into making healthier choices
Rising health concerns inform purchasing decisions in post-pandemic Brazil
Free from claims supported by social media trends
Increasing health awareness alongside new taxes and legislation set to inform the market’s development
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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