In 2024, health and wellness trends continued to reshape staple foods in South Korea, with consumers increasingly prioritising products that support both physical health and everyday enjoyment. The concept of “health pleasure” gained further traction, encouraging consumers to adopt healthier eating habits without compromising on taste, familiarity or convenience. This trend supported strong growth in organic rice, pasta and noodles, particularly as consumers sought higher-quality staple foods pe
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in South Korea?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in South Korea?
- Which are the leading brands in HW Staple Foods in South Korea?
- How are products distributed in HW Staple Foods in South Korea?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in South Korea - Category analysis
KEY DATA FINDINGS
Health pleasure and convenience underpin strong growth in organic staples
Health pleasure and convenience reshape staple food consumption
Natural positioning aligns with lighter processing and functional grains
Organic benefits from health awareness and smaller households
Health-focused convenience and functional nutrition shaping staple foods
Natural positioning reinforced by clean-label trust and everyday usability
Organic growth constrained by price sensitivity but supported by quality differentiation
Health and Wellness in South Korea - Industry Overview
Health pleasure and functional everyday choices shape market momentum
Blood sugar control and weight awareness become mainstream dietary priorities
Functional nutrition and natural credibility support premiumisation
Hybrid innovation and clean reformulation drive long-term growth
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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