PROSPECTS AND OPPORTUNITIES
High fibre is a leading claim in rice, noodles, and breakfast cereals
According to Euromonitor International’s Consumer Lifestyles Survey, fielded January to February 2023, 61% of South Korean consumers look for healthy ingredients in foods. One popular fortified/functional ingredient is fibre.
Further low/no salt claims expected in staple foods over the forecast period
The South Korean government aims to reduce the average daily salt intake of its citizens to 3,000mg or less by 2025, from 3,287mg in 2019. This is because blood pressure can be lowered through focusing on reducing salt intake, thus improving health outcomes for consumers.
Vegan set to take the lead, as more consumers turn to such products for health, animal welfare, and environmental reasons
Staple foods is expected to see a rise in health and wellness claims in South Korea in the forecast period, as more consumers understand the benefits to their health of eating and drinking the “right” foods. In 2023, vegan was already one of the leading health claims in staple foods, behind natural and organic.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in South Korea?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in South Korea?
- Which are the leading brands in HW Staple Foods in South Korea?
- How are products distributed in HW Staple Foods in South Korea?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in South Korea - Category analysis
KEY DATA FINDINGS
Despite seeing decline due to concerns about taste, natural continues to leads health and wellness staple foods in 2023
Vegetarian rises strongly in value terms in 2023, as more consumers follow a meat free diet
Consumer demand for fortification drives high protein to see solid growth in 2023
High fibre is a leading claim in rice, noodles, and breakfast cereals
Further low/no salt claims expected in staple foods over the forecast period
Vegan set to take the lead, as more consumers turn to such products for health, animal welfare, and environmental reasons
Health and Wellness in South Korea - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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