Consumer health trends in the Netherlands are driving growth across organic, plant-based, gluten-free, high fibre, and low-sugar products, supported by government initiatives such as the National Prevention Accord and retailer-led educational campaigns. Demand is being shaped by increasing awareness of digestive health, weight management, and sustainable eating, with supermarkets and brands expanding ranges with health and wellness claims.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Netherlands?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Netherlands?
- Which are the leading brands in HW Staple Foods in Netherlands?
- How are products distributed in HW Staple Foods in Netherlands?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in the Netherlands - Category analysis
KEY DATA FINDINGS
Consumer health awareness fuels product innovation in staple foods
Consumer health trends drive reformulation and growth in organic, plant based, and low sugar claims
Rising consumer awareness and health considerations drive steady growth for gluten free claims
Health awareness and fortified/functional benefits drive growth in high fibre products
Plant based products and no sugar claims are set to drive growth across staple foods
An expanding range of products will support sales for the gluten free claim
Demand for high fibre claims will be driven by awareness of digestive health, and weight management
Health and Wellness in the Netherlands - Industry Overview
Low sugar, plant-based, and fortified/functional foods driving health and wellness in the Netherlands
Low sugar and fortified/function innovations reshape health and wellness in the Netherlands
Plant based, organic, and gluten free claims drive preventative health choices
Organic and fortified/functional food claims are set to drive growth for health and wellness products
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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