PROSPECTS AND OPPORTUNITIES
Fortified options and no allergen claims have strong growth potential in the Netherlands
Health claims will continue to support the sale of staple foods over the forecast period, while dietary changes will drive growth in vegan and plant-based alternatives. The strongest sales will continue to be seen from high fibre options, followed by gluten free goods.
Distribution of gluten free staple foods rises, improving sales across the forecast period
In addition to vegan and plant-based goods, gluten free options struggled in 2023, recording a decline in growth as consumers were challenged by reduce disposable incomes. However, across the forecast period, sales are set to recover – boosted by higher food budgets, in addition to the rising popularity of free-from goods to support health goals.
Sales of vegan staple foods recover, supported by ongoing dietary changes
As disposable incomes improve, vegan and plant-based products will see growth recover over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Netherlands?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Netherlands?
- Which are the leading brands in HW Staple Foods in Netherlands?
- How are products distributed in HW Staple Foods in Netherlands?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in the Netherlands - Category analysis
KEY DATA FINDINGS
The high fibre claim records the strongest sales in health and wellness staple foods
Vegan options struggle during rising prices, however, retailers invest in the claims potential
Significant growth in no fat staple foods supported by EU legislation
Fortified options and no allergen claims have strong growth potential in the Netherlands
Distribution of gluten free staple foods rises, improving sales across the forecast period
Sales of vegan staple foods recover, supported by ongoing dietary changes
Health and Wellness in the Netherlands - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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