Health and wellness trends continued to influence staple foods in France in 2024, with consumers increasingly seeking products perceived as simple, trustworthy and responsibly made. Demand strengthened for staples positioned around clean labels, minimal ingredients and “Made in France” credentials, while manufacturers continued to reformulate recipes to achieve stronger Nutri-Score ratings. At the same time, flexitarian behaviour supported growth in plant-based proteins and meat alternatives, al
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in France?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in France?
- Which are the leading brands in HW Staple Foods in France?
- How are products distributed in HW Staple Foods in France?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in France - Category analysis
KEY DATA FINDINGS
Local sourcing, healthier reformulation and flexitarian habits support staple foods demand
Clean labels and “Made in France” credentials gain importance across staples
Organic staples remain resilient in selected categories as bulk formats expand
Vegan and flexitarian staples grow, but processing scrutiny and naming rules create friction
Functional everyday staples and permissible indulgence will shape future innovation
Organic staples are likely to recover gradually, led by private label and local credentials
Vegan staples will expand, with a shift towards cleaner labels and further consolidation
Health and Wellness in France - Industry Overview
Health and wellness shifts towards pragmatism, affordability and everyday relevance
Sugar reduction, reformulation and clean labels dominate health and wellness performance
Affordability pressures reshape premium health claims and consumption patterns
Health and wellness growth will be driven by mainstream integration and functional relevance
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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