Health and wellness staple foods in Austria continued to develop in 2024, supported by consumers seeking convenient meal and snack solutions that also align more closely with healthier lifestyles. Staple foods remain deeply embedded in daily routines due to their quick preparation and on-the-go suitability, while manufacturers increasingly use healthier recipes and clearer claims to maintain consumer interest and justify value growth. This has been particularly visible in breakfast cereals, wher
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Austria?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Austria?
- Which are the leading brands in HW Staple Foods in Austria?
- How are products distributed in HW Staple Foods in Austria?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Austria - Category analysis
KEY DATA FINDINGS
Convenience remains essential, while healthier recipes drive new launches
Healthier convenience defines staple foods, alongside sustainability-led packaging improvements
Reduced and no sugar breakfast cereals gain traction as manufacturers reformulate
Gluten free staples expand further, driven by pasta and wider mainstream adoption
Health-led reformulation and sustainable innovation to support stable growth
Reduced/no sugar cereals expected to rise as sugar content remains under pressure
Gluten free expected to grow steadily as product quality and availability improve further
Health and Wellness in Austria - Industry Overview
Value-led wellness strengthens, with demand centred on sugar reduction and “cleaner” choices
Sugar reduction and moderation drives healthier beverage choices and reformulation across staples
Clean label, dietary suitability and plant-forward routines reshape everyday food and snacking
Preventative health and functional everyday choices will drive growth, with strong focus on value
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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