PROSPECTS AND OPPORTUNITIES
Obesity concerns will continue to buoy demand for low fat staple foods
Low fat looks set to be one of the best performing health and wellness claims in staple foods in Finland over the forecast period in terms of retail volume growth and value sales growth at constant 2023 prices. Products with this positioning should continue to gain ground in a number of categories, as consumers are increasingly conscious that being overweight or obese can put them at greater risk of developing a host of serious illnesses, including heart disease, type 2 diabetes, high blood pressure and various cancers.
Heart Symbol will remain a highly desirable accolade for producers
The right to display the Heart Symbol on packaging will continue to be a key objective for many staple foods manufacturers in Finland when developing new products and reformulating existing ranges over the forecast period. The Finnish Heart Association awards this symbol to packaged foods deemed to be healthier choices, primarily with regard to how much fat and sodium they contain, though sugar and fibre content are also qualifying criteria in some cases.
Dairy free options retain solid growth potential
Dairy free staple foods is expected to post solid growth in total volume sales and value sales at constant 2023 prices over the forecast period. Products of this type will continue to profit from the fact that more Finns are now reducing their intake of foods with dairy ingredients, partly for the sake of their health but also out of a desire to shrink their environmental footprint or because they have concerns about animal welfare standards in the dairy industry.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Finland?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Finland?
- Which are the leading brands in HW Staple Foods in Finland?
- How are products distributed in HW Staple Foods in Finland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Finland - Category analysis
KEY DATA FINDINGS
Gluten free remains the top health and wellness claim in staple foods
Products made with oats are prominent among new launches in multiple categories
Consumers continue to show strong interest in plant-based options
Obesity concerns will continue to buoy demand for low fat staple foods
Heart Symbol will remain a highly desirable accolade for producers
Dairy free options retain solid growth potential
Health and Wellness in Finland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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