In 2024, staple foods in Finland was shaped by strong demand for health and wellness claims, with low sugar and salt, high fibre, gluten free, and functional claims driving innovation across categories. Oats and whole grains emerged as central ingredients, supporting high-fibre positioning in baked goods and breakfast cereals while maintaining flavour and texture through indulgent formats. Gluten free products expanded beyond niche needs, increasingly appearing as reformulated versions of best-s
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Finland?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Finland?
- Which are the leading brands in HW Staple Foods in Finland?
- How are products distributed in HW Staple Foods in Finland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Finland - Category analysis
KEY DATA FINDINGS
Gluten free and functional claims support sales and innovation in staple foods
Fortified/functional innovation drives growth in staple foods in Finland during 2024
The gluten free claim benefits from ongoing innovation within baked goods
Oats and whole grains support sales of the high fibre claim in Finland
Health claims based on fortified/functional benefits are expected to support sales of staple foods
Ongoing demand for gluten free staple foods will be driven by health needs and innovation
Innovations focused on convenience will support sales of the high fibre claim
Health and Wellness in Finland - Industry Overview
Health and wellness benefit from clear claims and mainstream appeal
Health claims remain key purchase drivers across food and drinks in Finland
Plant-based, free-from and fortified/functional claims gain scale through quality and accessibility
Plant-based and fortified/functional claims will support innovation across food and drink in Finland
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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