PROSPECTS AND OPPORTUNITIES
Clean labels stand out amid expanding health and wellness claims
Several staple foods will decline in retail volume terms during the forecast period, despite inflation-induced value growth. However, clean labels will take centre stage as local consumers increasingly seek out natural, simple and transparent ingredients.
Organic still offers potential, driven by environmental concerns and clean eating
Despite anticipated declines in both retail volume and constant value terms organic staple foods still offers some potential to attract consumers interested in foods perceived as less harmful than non-organic options. They also have the specific benefit of being perceived as more sustainable.
Keto staple foods to expand beyond niche acceptance, while consumers continue to shift away from carbs
Local consumers showing rising interest in adopting dietary habits that avoid ingredients believed to potentially have a negative impact on health. As such, keto is anticipated to see gains in staple foods over the forecast period, albeit from a low base.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Canada?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Canada?
- Which are the leading brands in HW Staple Foods in Canada?
- How are products distributed in HW Staple Foods in Canada?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Canada - Category analysis
KEY DATA FINDINGS
Consumers prioritise functional products with specific benefits to meet their wellbeing needs as plant-based trend rises
Natural leads health and wellness claim in staple foods
Weight management expands in processed fruit and vegetables and processed meat, while new regulations target labelling and advertising
Clean labels stand out amid expanding health and wellness claims
Organic still offers potential, driven by environmental concerns and clean eating
Keto staple foods to expand beyond niche acceptance, while consumers continue to shift away from carbs
Health and Wellness in Canada - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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