Health and wellness continued to shape staple foods in Canada in 2024, with consumers increasingly prioritising healthier dietary choices amid rising awareness of nutrition and long-term wellbeing. Interest in high-protein diets strengthened further, supported by growing understanding of protein’s role in satiety, muscle maintenance and metabolic health, while reduced carbohydrate intake gained traction among more health-conscious consumers. At the same time, demand for plant-based protein rose
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Canada?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Canada?
- Which are the leading brands in HW Staple Foods in Canada?
- How are products distributed in HW Staple Foods in Canada?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Canada - Category analysis
KEY DATA FINDINGS
Health-led reformulation and plant-based protein support staple foods performance
Protein-focused diets and plant-based eating reshape staple foods
Natural positioning gains relevance across staple categories
Gluten-free demand accelerates amid greater health awareness
Plant-based protein and functional nutrition to drive innovation
Natural claims strengthen as clean-label expectations rise
Gluten-free adoption broadens as affordability improves
Health and Wellness in Canada - Industry Overview
Health consciousness strengthens, but affordability tempers choices
Sugar reduction and functional nutrition shape everyday consumption
Plant-based and clean-label trends reshape category dynamics
Health-driven innovation will persist, with value and regulation shaping outcomes
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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