PROSPECTS AND OPPORTUNITIES
Pasta and bread evolving to deliver a wider range of healthier options
High fibre and high protein pasta products are expected to deliver strong growth in value terms over the forecast period. Pasta is considered an important staple food which is loved by most Italians.
Italians are likely to become more sensitive about what goes into the food they eat with a strong focus on gluten and fibre
Vegan and plant-based staple foods are likely to increase in popularity over the forecast period as more consumers show an interest both in the environment and animal welfare. Intensive livestock farming is a significant source of greenhouse gas emissions and requires considerable use of land and water resources – much greater than arable farming in terms of calorie output.
Growing obesity concerns likely to push consumers to make healthier choices for themselves and their families
The forecast period will see the consolidation of a few trends that were already underway in 2023. For instance, the growing demand for high protein staple foods is likely to push companies to launch new products.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Italy?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Italy?
- Which are the leading brands in HW Staple Foods in Italy?
- How are products distributed in HW Staple Foods in Italy?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Italy - Category analysis
KEY DATA FINDINGS
Italians look for a healthy slice of cake
Gluten free claims find favour in 2023 as consumers pursue healthier diets
Ageing Italian population helps stimulate demand for brain health and memory staple foods
Pasta and bread evolving to deliver a wider range of healthier options
Italians are likely to become more sensitive about what goes into the food they eat with a strong focus on gluten and fibre
Growing obesity concerns likely to push consumers to make healthier choices for themselves and their families
Health and Wellness in Italy - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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