The importance attached to personal health is reflected in the rising sales of staple foods with health claims, with gluten free most prominent. The rising importance of gut health and satiety is driving sales of high fibre claims, notably in baked goods. Plant-based developments are emerging to meet the demands of vegans, vegetarians, and a growing base of flexitarians.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Italy?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Italy?
- Which are the leading brands in HW Staple Foods in Italy?
- How are products distributed in HW Staple Foods in Italy?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Italy - Category analysis
KEY DATA FINDINGS
Strong preference for healthier alternatives
Health awareness continues to rise in Italy
Gluten free claims lead in staple foods
High fibre is key health and wellness claim
Plant-based eating trend to gain traction
Gluten free poised for strong growth
High fibre to gain further ground in staple foods
Health and Wellness in Italy - Industry Overview
Rising health awareness drives expansion of claims
Italian consumers invest to support health
Protein trend gains prominence
Economic recovery to propel growth of health and wellness
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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