PROSPECTS AND OPPORTUNITIES
Vegetarian set to see growth within health and wellness staple foods in 2023, thanks to the strength of vegetarian cakes
The health and wellness trend is anticipated to continue to grow within staple foods, with consumers increasingly wanting to prevent any health problems by eating “better”. Products with various different health and wellness claims are expected to see an increase in consumption as a result.
Cardiovascular health performs well within health and wellness staple foods in 2023, as an FSSAI ruling limits trans-fat consumption
In the forecast period, in addition to looking for products with better for you and fortified/functional claims, which can help them to support their health, consumers are also expected to continue to look for products with health benefit claims, such as digestive health and energy boosting. As a result of this trend, cardiovascular health, which is considered a type of health benefit claim, is expected to see one of the strongest rises in value sales within health benefit staple foods in the forecast period, with a double-digit CAGR of 16% expected in retail value terms at constant 2023 prices, to reach INR9.
With labelling changes and consumers seeking better for you products, low sugar will be one to watch
With sedentary lifestyles, and the increasing prevalence of chronic diseases such as obesity, diabetes, and heart disease, consumers have an increasing number of health concerns, and they are thus aiming to adopt healthier lifestyles. The rise in these diseases has been linked to poor dietary choices, such as the consumption of processed foods high in sugar, salt, and unhealthy fats, and consumers are therefore looking for healthier products, Consumers are especially becoming conscious of avoiding sugar, or at least limiting their intake of sugar, and this trend is set to continue in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in India?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in India?
- Which are the leading brands in HW Staple Foods in India?
- How are products distributed in HW Staple Foods in India?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in India - Category analysis
KEY DATA FINDINGS
Fortified/functional products are increasingly popular due to consumers’ increased focus on and interest in nutrition
High fibre leads health and wellness staple foods in 2023, thanks to the desire for good digestive health
With new regulatory standards for basmati rice, quality is guaranteed, boosting consumer confidence in purchasing
Vegetarian set to see growth within health and wellness staple foods in 2023, thanks to the strength of vegetarian cakes
Cardiovascular health performs well within health and wellness staple foods in 2023, as an FSSAI ruling limits trans-fat consumption
With labelling changes and consumers seeking better for you products, low sugar will be one to watch
Health and Wellness in India - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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