While growth was tempered by increasing maturity and population decline, most of the main claims within health and wellness staple foods in China registered positive performances in volume and current value terms in 2024. Better education about nutrition and how it affects general health continued to encourage consumers to favour more wholesome product types in many categories, particularly better for you and functional varieties that can reduce the risk of common acute and chronic ailments. Thi
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in China?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in China?
- Which are the leading brands in HW Staple Foods in China?
- How are products distributed in HW Staple Foods in China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in China - Category analysis
KEY DATA FINDINGS
Majority of claims record positive results in volume and current value terms
High fibre, low salt and organic staple foods gain popularity
Vegetarian still the leading health and wellness claim in value terms
Obesity concerns continue to bolster demand for low fat options
Interest in organic and functional products set to continue rising
Vegetarian predicted to remain the top claim
Low fat growth prospects strongest in breakfast cereals, processed meat and seafood
Health and Wellness in China - Industry Overview
Most health and wellness claims show growth in volume and current value terms
Products with sugar- and fat-related claims profit from growing concerns about obesity
Interest in clean label varieties continues to rise
Outlook for health and wellness remains broadly favourable
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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