PROSPECTS AND OPPORTUNITIES
Clean label trend expected to remain significant in staple foods
Increasing awareness of the clean label concept has been observed amongst Chinese consumers in recent years. Clean label is widely associated with attributes such as simplicity, naturalness, food safety, and transparency, whilst Chinese consumers place a particular emphasis on concise ingredient lists and claims of being natural and additive free.
Low sugar and no added sugar set to see growth, as a good balance between health and taste
Sales of health and wellness staple foods are expected to continue to be bolstered by the consumer desire to eat well to maintain good health. Food manufacturers are likely to leverage this trend in their long-term strategies by shaping their health offerings.
Low fat expected to record a rise in sales as consumers look to improve their general health
With direct correlations being made between high sugar, salt, and fat intake and serious health problems, the government campaign “Three Reduce” aims to reduce their consumption to improve the health of the population. According to Euromonitor International’s Economies and Consumers data, Chinese consumers typically consumed 97g of fat per capita per day in China in 2023, which was higher than the global average.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in China?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in China?
- Which are the leading brands in HW Staple Foods in China?
- How are products distributed in HW Staple Foods in China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in China - Category analysis
KEY DATA FINDINGS
Vegetarian claim leads health and wellness staple foods, as consumer concern about their health, the environment, and animal welfare rises
High protein shows growth within health and wellness staple foods in 2023
Keto sees exceptional growth in health and wellness staple foods in 2023
Clean label trend expected to remain significant in staple foods
Low sugar and no added sugar set to see growth, as a good balance between health and taste
Low fat expected to record a rise in sales as consumers look to improve their general health
Health and Wellness in China - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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