In the face of economic difficulties, health and wellness staple foods in Germany demonstrated resilience and flexibility in 2024 as consumers adjusted to a landscape marked by financial instability. Consumers retained a strong focus on healthier and more sustainable eating habits albeit having to manage within tighter budgets. There continued to be a growing focus on natural and organic claims, while access to more affordable meat and seafood substitutes helped propel the plant-based movement.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Germany?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Germany?
- Which are the leading brands in HW Staple Foods in Germany?
- How are products distributed in HW Staple Foods in Germany?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Germany - Category analysis
KEY DATA FINDINGS
Consumers continue to make heathier choices despite financial pressures
Consumers look to balance health and wellness claims with affordability
Organic staple foods see a strong recovery in 2024 but higher prices limit acceptance
Gluten free and high protein remain important claims
Bright outlook for health and wellness staple foods
Organic claims likely to find growing appeal due to links to health and sustainability
Consumers expected to seek out healthier versions of their favourite foods
Health and Wellness in Germany - Industry Overview
Consumers showing a growing willingness to invest in healthier products
Demand focusing on healthier, more sustainable and more ethical products
Natural, plant-based and high protein claims come to the fore
Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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