PROSPECTS AND OPPORTUNITIES
High protein staple foods offers further development potential over forecast period
High protein offers further growth potential over forecast period as a health and wellness claim within staple foods in Germany. According to Euromonitor International’s Economies and Consumers data, people typically consumed 111g of protein in Germany in 2023, compared to 92g of protein globally.
Vegan and plant-based staple foods offer further development potential in Germany
Vegan and plant-based staple foods in Germany are set to gain further momentum over the forecast period as an increasing number of local consumers become interested in both the environment and animal welfare. This should benefit dietary and free from claims.
Growing awareness of gut health and supporting the immune system
Increasing awareness of the links between diet, a healthy metabolism and immune health, particularly since the pandemic, which led to heightened health concerns, is expected to encourage many Germans to look for staple foods that suggest or claim to offer specific health benefits. As such, both probiotic and immune support are expected to record strong growth as health claims within staple foods over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Germany?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Germany?
- Which are the leading brands in HW Staple Foods in Germany?
- How are products distributed in HW Staple Foods in Germany?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Germany - Category analysis
KEY DATA FINDINGS
Heightened health concerns drive demand for breakfast cereals with no or low sugar and fat content
Gluten free is leading health and wellness claim in staple foods
Pasta with various health claims continues to be explored by German consumers
High protein staple foods offers further development potential over forecast period
Vegan and plant-based staple foods offer further development potential in Germany
Growing awareness of gut health and supporting the immune system
Health and Wellness in Germany - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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