PROSPECTS AND OPPORTUNITIES
Portion control trend likely to gain momentum as obesity concerns rise
As Indonesians become more health-conscious, they are increasingly cognisant of how being overweight or obese can put them at higher risk of developing a wide array of ailments, including cardiovascular disease, type 2 diabetes, certain types of cancer and osteoarthritis. In addition to strengthening interest in staple foods with weight management and no or low sugar and fat claims, this knowledge is making many people more inclined to try to reduce the total amount of food they consume.
Rice likely to remain a key focus for the development of health and wellness products
Good source of minerals is likely to remain one of the leading health and wellness claims in staple foods in volume and value terms over the forecast period. It also looks set to record dynamic growth with sales projected to rise by a total of IDR6,077.
Vegan claims becoming more commonplace as consumers adopt healthier and more ethical choices
The appeal of vegan products is expected to widen, as more Indonesians adopt vegan, vegetarian and flexitarian diets for the sake of their health, the environment and animal welfare. Such behaviour should attract new entrants into this area and stimulate investment in innovation, marketing activities and distribution coverage by established players, which will likely also help to boost demand.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Indonesia?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Indonesia?
- Which are the leading brands in HW Staple Foods in Indonesia?
- How are products distributed in HW Staple Foods in Indonesia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Indonesia - Category analysis
KEY DATA FINDINGS
Healthier rice and noodles continue to gain popularity among Indonesians
Healthier rice options continue to fuel sales of staple foods in 2023
New dietary preferences see positive growth for vegan and plant-based claims
Portion control trend likely to gain momentum as obesity concerns rise
Rice likely to remain a key focus for the development of health and wellness products
Vegan claims becoming more commonplace as consumers adopt healthier and more ethical choices
Health and Wellness in Indonesia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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