PROSPECTS AND OPPORTUNITIES
Keto expected to be the most dynamic health and wellness claim in staple foods
Keto is projected to be the fastest developing health and wellness claim in staple foods in Chile over the forecast period in terms of retail volume growth and value growth at constant 2023 prices. While growth rates will be skewed by the ongoing emergence of sales from a very low base, products with this positioning will continue to benefit as concerns about the many health risks associated with obesity lead more people to try to lose weight by adopting ketogenic diet plans.
Consumption of vegan and plant-based staple foods set to continue rising
Demand for vegan and plant-based staple foods is expected to increase steadily in Chile throughout the forecast period. Such products will continue to perform positively in multiple categories due to the fact that more people are now consciously reducing their consumption of animal-derived foods or avoiding them altogether.
Growing adoption of preventive dietary habits bodes well for several claims
As Chileans become better informed about the ways in which nutrition affects health, they are increasingly inclined to embrace eating habits that can actively strengthen the body’s natural defences against illness in general and specific diseases. Recently given renewed impetus by the pandemic, this trend will continue to shape purchasing decisions across health and wellness staple foods over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Chile?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Chile?
- Which are the leading brands in HW Staple Foods in Chile?
- How are products distributed in HW Staple Foods in Chile?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Chile - Category analysis
KEY DATA FINDINGS
Rising health-consciousness cushions negative impact of stubbornly high inflation
Lactose free remains the leading health and wellness claim in staple foods
Products with fat- and sugar-related claims continue to win over Chileans
Keto expected to be the most dynamic health and wellness claim in staple foods
Consumption of vegan and plant-based staple foods set to continue rising
Growing adoption of preventive dietary habits bodes well for several claims
Health and Wellness in Chile - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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