PROSPECTS AND OPPORTUNITIES
High fibre records double-digit growth as consumers appreciate gut health benefits
Following the outbreak of COVID-19, consumers grew increasingly interested in supporting their immune system and gut health. This is expected to continue over the forecast period, with many consumers reaching for products offering high protein, fibre, omega 3s and probiotics.
Interest rises in the organic claim as consumers appreciate natural products
As criticism surrounding artificial ingredients and ultra-processed food rises, natural claims will become increasingly appealing to consumers over the forecast period. Consequently, demand for organic food will grow, with consumers appreciating the lack of pesticides while considering these goods to be more natural.
The high protein claim gains ground as government initiatives support health and fitness
Across the forecast period, consumers will reach for staple food that offers added benefits, providing an easy and convenient way to increase nutritional intake. The digestive health and probiotic claim will be utilised to support consumers' growing interest in gut health, while high protein will gain ground, which is aligned with rising interest in health and exercise, especially strength training.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Saudi Arabia?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Saudi Arabia?
- Which are the leading brands in HW Staple Foods in Saudi Arabia?
- How are products distributed in HW Staple Foods in Saudi Arabia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Gluten free leads value sales as consumers look to support their gut health and wellbeing
Rising health awareness leads no sugar and no fat staple products to gain growth in 2023
Dairy free records strong growth as consumers migrate to vegan and plant-based diets
High fibre records double-digit growth as consumers appreciate gut health benefits
Interest rises in the organic claim as consumers appreciate natural products
The high protein claim gains ground as government initiatives support health and fitness
Health and Wellness in Saudi Arabia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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