In 2024, low sugar, low fat, and low salt options gained ground in staple foods, while plant based and flexitarian diets drove growth in meat and seafood alternatives. Fortified and high fibre products, including whole grains and functional cereals, gained traction for their digestive and overall health benefits. Gluten free products also rose in popularity, supported by perceptions of easier digestion, reduced bloating, and clear labelling. Organic positioning remained resilient, driven by cons
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Denmark?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Denmark?
- Which are the leading brands in HW Staple Foods in Denmark?
- How are products distributed in HW Staple Foods in Denmark?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Denmark - Category analysis
KEY DATA FINDINGS
Growing demand for low sugar, plant based, high fibre, and organic staple foods drives sales
Health awareness, sustainability, and functionality influence staple foods in Denmark
Organic positioning remains resilient in staple foods despite price pressure
Gluten free and high fibre claims support health focused innovation in staple foods
Low sugar, salt and fat products are expected to perform well, while the flexitarian population continues to expand
Organic staple foods are expected to remain influential despite economic and policy challenges
Gluten free sales are set to be driven by health, digestibility, and clean label demand
Health and Wellness in Denmark - Industry Overview
Clean label, fortified and functional innovation drives demand in Danish food and drink
Plant-based, fortified and functional innovation drives sales of food and drink in Denmark
Demand for transparency and sustainability supported sales of health claims in 2024
Rising demand for low-calorie, functional, and clean label foods is expected in Denmark
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!