PROSPECTS AND OPPORTUNITIES
Dietary and free from claims set to drive growth in the forecast period
US consumers are increasingly aware of the benefits of eating a healthy diet year-round for weight management, which is leading some to shift from short-term dieting, to embracing certain diets long-term as part of their lifestyle. Keto, paleo, whole foods, and plant-based diets are amongst the leading ones considered, with consumers at times switching between or combining two or more of these diets in their daily routine.
Gluten free still expected to offer opportunities for growth in the forecast period
Despite its already significant level of value sales, gluten free is expected to continue to see growth in the US in the forecast period in value terms at constant 2023 prices, as more people with allergies turn to such products, as well as people without allergies, due to their perceived health benefits, and as they are used as a weight management tool. Sales are set to reach USD23.
Desire to boost metabolism and improve gut health set to lead to growth for probiotic claim over the forecast period
When it comes to the intake of specific nutrients as a way of boosting metabolism, consumers are expected to increasingly look beyond over-the-counter vitamins and dietary supplements, towards their wider dietary habits. This is expected to lead them to seek out extra functionality from the foods they consume.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in USA?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in USA?
- Which are the leading brands in HW Staple Foods in USA?
- How are products distributed in HW Staple Foods in USA?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in the US - Category analysis
KEY DATA FINDINGS
Plant-based staple foods maintains solid growth as new products are launched
Gluten free leads health and wellness staple foods, as the consumer base extends beyond those with gluten intolerance
Keto staple foods continues to rise as more consumers move towards a lower carb diet
Dietary and free from claims set to drive growth in the forecast period
Gluten free still expected to offer opportunities for growth in the forecast period
Desire to boost metabolism and improve gut health set to lead to growth for probiotic claim over the forecast period
Health and Wellness in the US - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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