In 2024, Belgian staple foods was strongly shaped by health, natural, organic, and plant-based trends, with consumers favouring products made from whole grains, clean-label ingredients, and low sugar or salt. Gluten-free and organic emerged as leading health claims, driving innovation and private label growth across staple foods. Vegetarian options continued to gain traction, supported by sustainability concerns, flexitarian diets, and high-profile launches from major brands.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Belgium?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Belgium?
- Which are the leading brands in HW Staple Foods in Belgium?
- How are products distributed in HW Staple Foods in Belgium?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Belgium - Category analysis
KEY DATA FINDINGS
Gluten-free and organic claims drive change and sales in Belgian staple foods
Health, natural ingredients, and plant-based trends drive Belgian staple foods in 2024
Gluten free bread, pasta, and processed meats drive innovation and private label growth
The organic claim benefits from rising interest in clean-label, sustainably sourced goods
Premium health-focused staple foods are set to drive grow, but economic conditions may curb demand
Health perceptions are set to drive mainstream adoption and private label expansion of gluten free products
Rising demand for the organic claim is expected to fuel premiumisation in baked goods
Health and Wellness in Belgium - Industry Overview
Cost-conscious consumers prioritise value while health and wellness demand remains strong
Economic pressure drives downtrading while reshaping health and wellness choices
Fortified/functional, plant-based and lifestyle-led health claims continue to gain traction
Fortified/functional claims will become a key driver of growth across packaged food and drinks in Belgium
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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