PROSPECTS AND OPPORTUNITIES
Key role for Nutri-Scores in health and wellness staple foods
The health and wellness trend will push consumers to pay more attention to the ingredient lists in the staple foods they buy. It will also be easier for them to have access to all the information they need to make informed decisions.
Innovation to drive value growth
Given that staple foods categories are generally mature by nature and offer limited opportunities for volume growth, there is considerable motivation for manufacturers to invest in value-adding innovation in order to drive sales. Health and wellness is set to be a key focus for new product development, as consumers become increasingly interested in optimising their nutritional intake.
Growing concerns about ultra-processed foods
Ultra-processed food is increasingly becoming a focus of concern for health conscious consumers, with the high proportion of calories deriving from ultra-processed food in modern Western European diets increasingly being associated with a wide range of health problems. In this context, consumers are becoming increasingly concerned about the ingredients in products and moving towards cleaner labels.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Belgium?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Belgium?
- Which are the leading brands in HW Staple Foods in Belgium?
- How are products distributed in HW Staple Foods in Belgium?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Belgium - Category analysis
KEY DATA FINDINGS
Manufacturers’ innovation strategies focus on gaining a better Nutri-Score in staple foods
Private label playing an important role in health and wellness staple foods
Consumers looking to cut back on meat consumption
Key role for Nutri-Scores in health and wellness staple foods
Innovation to drive value growth
Growing concerns about ultra-processed foods
Health and Wellness in Belgium - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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