In 2024, health and wellness trends strongly influenced staple foods, driving demand for convenient, nutrient-rich, wholegrain, plant-based, gluten free, and high protein products. High fibre claims, linked to gut health, heart health, and satiety, grew, while gluten free continued to evolve from a dietary necessity to a mainstream lifestyle choice. Innovation also focused on functional and clean-label products, including low-glycaemic-index pasta, organic options, and natural claims, reflecting
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Greece?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Greece?
- Which are the leading brands in HW Staple Foods in Greece?
- How are products distributed in HW Staple Foods in Greece?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Greece - Category analysis
KEY DATA FINDINGS
Rising health awareness and busy lifestyles fuel demand for high fibre and gluten free claims
Health and wellness trends drive innovation and growth in Greek staple foods in 2024
Consumers reach for the high fibre claim to support digest and overall health
Gluten free evolves from dietary necessity to a health and wellness lifestyle choice
Busy lifestyles are set to support demand for fortified/functional and free-from staple foods
High fibre claims are expected to gain momentum, supported by interest in gut health
Rising gluten intolerance supports wider adoption of gluten free claims across food categories
Health and Wellness in Greece - Industry Overview
Health-driven consumers embrace plant-based, no sugar and natural claims
Plant-based, high protein, and multifunctional nutrition choices rise
Natural and organic products build trust and offer perceived health benefits
Health claims are set to drive growth and innovation across packaged food and drinks in Greece
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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