PROSPECTS AND OPPORTUNITIES
Consumers will continue to look for functionality from staple foods
During the forecast period, Spaniards will seek staple foods that claim to provide ever more sophisticated health benefits. For example, outlining active ingredients in products has been effective in promoting the consumption of baked goods and breakfast cereals.
Further development of plant-based offer
The alignment of health and wellness and environmental considerations that is supporting demand for products carrying natural and organic claims is also driving demand for vegan and plant-based claims. Many consumers are looking to reduce their consumption of meat and dairy products for environmental and animal welfare reasons, as well as because of health.
Health and wellness claims have potential to revitalise product image
During the forecast period, manufacturers are likely to utilise health and wellness claims to reinvigorate staple foods categories that may be suffering from a negative image in terms of health. For example, demand for instant noodles is likely to be dampened by the perception of these products as being highly processed and less healthy.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Spain?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Spain?
- Which are the leading brands in HW Staple Foods in Spain?
- How are products distributed in HW Staple Foods in Spain?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Spain - Category analysis
KEY DATA FINDINGS
Sugar reduction is important in context of high rates of obesity in Spain
Gluten free is leading health and wellness claim as target audience expands
Growing concern about ultra-processed food and artificial additives
Consumers will continue to look for functionality from staple foods
Further development of plant-based offer
Health and wellness claims have potential to revitalise product image
Health and Wellness in Spain - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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