PROSPECTS AND OPPORTUNITIES
Migros and Coop expected to play a leading role in the growth and development of organic staple foods
The forecast period is expected to see Switzerland’s grocery retailing giants Migros and Coop remain at the forefront of developments in health and wellness staple foods, especially in organic staple foods. Each of these retailers already holds a strong position in organic staple foods due to the strong local demand for their respective private label organic product lines.
Vegan set to remain the leading health and wellness claim in staple foods
Consumer interest in all types of vegan, vegetarian and plant-based packaged food is expected to increase over the forecast period as local consumers show a growing interest in minimising both the environmental and animal welfare impact of their purchasing choices. Moreover, the positive health outcomes that are linked to reducing your intake of meat, eggs and dairy are also expected to drive increasing numbers of local consumers to adopt flexitarian, vegetarian or vegan diets.
Keto diet trend likely to continue influencing saes of staple foods
The forecast period is set to see the keto diet trend remain popular among a substantial proportion of the Swiss population and this is expected to foster rising demand for keto staple foods. Despite recent warnings from the medical profession and the healthcare industry that following the keto diet could potentially present specific health dangers, including low blood pressure, kidney stones, constipation, nutrient deficiencies and an increased risk of heart disease, the success that many consumers in Switzerland and worldwide have had losing substantial body weight rapidly by eating only fatty foods that are high in protein and avoiding carbohydrates, wherever possible, is likely to continue motivating significant numbers of Swiss consumers to follow the keto diet.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Switzerland?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Switzerland?
- Which are the leading brands in HW Staple Foods in Switzerland?
- How are products distributed in HW Staple Foods in Switzerland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Switzerland - Category analysis
KEY DATA FINDINGS
Health, environmental and animal welfare concerns boost demand for organic and plant-based products
Organic staple foods gain ground as consumers prioritise sustainability
Breakfast cereals a new battleground for healthy eating claims
Migros and Coop expected to play a leading role in the growth and development of organic staple foods
Vegan set to remain the leading health and wellness claim in staple foods
Keto diet trend likely to continue influencing saes of staple foods
Health and Wellness in Switzerland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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