In 2024, health and wellness considerations continued to shape staple foods consumption in Mexico, although their influence was moderated by economic pressures and shifting consumer priorities. While awareness of nutrition, sugar intake, and ingredient quality remains high following the implementation of the black seal labelling system, many households are balancing health aspirations with the need for affordability and emotional comfort. As a result, staple food categories show a dual dynamic,
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Mexico?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Mexico?
- Which are the leading brands in HW Staple Foods in Mexico?
- How are products distributed in HW Staple Foods in Mexico?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Mexico - Category analysis
KEY DATA FINDINGS
Health awareness collides with affordability pressures
Health awareness and reformulation shape staple food choices
Gluten free drives growth in bakery and cereal staples
High fibre and wholegrain gain relevance amid breakfast cereal shifts
Health-led reformulation and regulatory pressure will shape innovation
Gluten free set to maintain strong momentum
Wholegrain and high fibre staples to benefit from shifting breakfast habits
Health and Wellness in Mexico - Industry Overview
Regulation, reformulation and the gradual re-education of consumers
Sugar reduction and weight management dominate health positioning
Clean labels, natural cues and functional benefits gain momentum
Functionality, transparency and regulation will shape future growth
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our HW Staple Foods research and analysis database.
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