PROSPECTS AND OPPORTUNITIES
Proposed rigorous food labelling to potentially disrupt breakfast cereals
There are growing concerns over the rising incidence of non-communicable diseases (NCDs) in South Africa, especially health conditions such as hypertension and diabetes. While it was long thought that these diseases only plagued higher-income consumers who follow diets high in fat and sugar due to processed, packaged foods, reports from Stellenbosch University’s Faculty of Medicine and Health Sciences have shown an increase in NCDs among lower-income consumers as well.
High fibre to remain popular claim and offers further growth potential as consumers look to fortified staple foods as part of healthier eating plans
Depending on the economic outlook in South Africa and the pending labelling regulations, many health and wellness claims in staple foods are predicted to record solid growth rates over the forecast period. Alongside concerns over sugar, fat or salt content, an increasing number of local consumers are likely to turn to foods that have a fortified/ functional positioning as they look to staple foods that will boost their metabolism and help them to stay healthy.
Niche of digestive health set to gain momentum
Post-pandemic, many consumers remain aware of the need to support and boost one’s metabolism for overall health and wellbeing. A greater focus on gut health and immunity is part of this way of thinking, as consumers favour staple foods that support them through their hectic day or week, and will be key factors in the future growth of health benefit claims in staple foods in the coming years.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in South Africa?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in South Africa?
- Which are the leading brands in HW Staple Foods in South Africa?
- How are products distributed in HW Staple Foods in South Africa?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in South Africa - Category analysis
KEY DATA FINDINGS
High fibre is leading health and wellness claim due to greater understanding of the need for fortification in diets
Health and wellness claims for breakfast cereals perform well despite inflationary pressures
Woolworths offers consumers inspiration on how to prepare quick meals using staple foods during blackouts
Proposed rigorous food labelling to potentially disrupt breakfast cereals
High fibre to remain popular claim and offers further growth potential as consumers look to fortified staple foods as part of healthier eating plans
Niche of digestive health set to gain momentum
Health and Wellness in South Africa - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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