Staple foods in South Africa continued to align more closely with everyday health priorities in 2024, particularly in core categories such as bread, breakfast cereals and selected meat alternatives. Health positioning increasingly centred on practical and familiar benefits, including reduced sugar, higher fibre, and fortification with essential vitamins and minerals. Manufacturers and retailers also used packaging updates and new flavour variants to refresh established products while reinforcing
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in South Africa?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in South Africa?
- Which are the leading brands in HW Staple Foods in South Africa?
- How are products distributed in HW Staple Foods in South Africa?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in South Africa - Category analysis
KEY DATA FINDINGS
Incremental health upgrades strengthen the role of everyday staples
Reformulation, fortification and clearer on-pack communication shape staple food choices
High fibre gains traction through cereals, bread and wholegrain positioning
Vitamins and minerals remain central to staple food health positioning
Everyday nutrition and regulatory change will shape future staple food innovation
Fibre remains a durable and trusted health claim in staple foods
Fortification supports long-term relevance of vitamins and minerals
Health and Wellness in South Africa - Industry Overview
Health pressures accelerate demand for functional and better-for-you products
Sugar reduction and regulatory pressure reshape portfolios
Functionality, fortification and everyday nutrition gain momentum
Functionality, clean labelling and affordability to drive future growth
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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