In 2024, health and wellness strongly influenced food choices in Poland, with consumers prioritising natural ingredients, clean labels, and locally sourced products. High protein offerings, particularly in meat and meat alternatives, continued to attract attention from fitness-focused and health-conscious shoppers, while plant-based options gained ground as part of a broader interest in wellness and ethical consumption. Gluten free and high fibre claims also resonated, with consumers seeking rea
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Poland?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Poland?
- Which are the leading brands in HW Staple Foods in Poland?
- How are products distributed in HW Staple Foods in Poland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Poland - Category analysis
KEY DATA FINDINGS
Natural ingredients, protein, gluten free and high fibre claims shape Polish food choices
Natural ingredients and high protein appeal to consumers purchasing staple foods
Rising health awareness drives demand for gluten free claims beyond bakery in Poland
Fibre focused reformulation is reshaping staple food choices in Poland
Health-led innovation is set to shape food development in staple foods in Poland
Gluten free positioning will need to evolve as health priorities diversify
High fibre claims are expected to drive differentiation as growth slows in baked goods
Health and Wellness in Poland - Industry Overview
Consumers seeking natural health and wellness claims
Natural, minimally processed, and high protein products drive mainstream health-focused choices
Digestive health, sugar reduction, and functional benefits influence innovation
Natural ingredients and functional innovation are set to support innovation within food and drink in Poland
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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