PROSPECTS AND OPPORTUNITIES
No sugar products will increasingly attract consumers across the forecast period
Growing health and wellness awareness will drive demand for products that provide additional value across the forecast period, including those enriched with vitamins, minerals, omega 3, protein and high fibre. In response to these trends, producers of health and wellness staple foods in Poland will focus on innovation to attract price-conscious consumers.
No fat options gain ground as innovations align with both legislations and consumer concern
The population of obese and overweight consumers is expected to continue rising over the forecast period, with the government of Poland looking at ways to reduce these figures. Legislation implemented in April 2021 will also shape innovations on the landscape.
Vegan drives double-digit growth as meat-free, flexitarian and plant-based diets rise
Vegan, vegetarian and plant-based products are likely to increase in popularity in the forecast period, as consumers are interested in sustainability and animal welfare, as well as improving their health. Vegan, which is considered a type of dietary and free from claim, will see strong growth across the coming years, boosted further by the rising number of flexitarians in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Poland?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Poland?
- Which are the leading brands in HW Staple Foods in Poland?
- How are products distributed in HW Staple Foods in Poland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Poland - Category analysis
KEY DATA FINDINGS
Gluten free leads sales as consumers aim to improve their digestion and overall health
High fibre records double-digit growth as consumers seek healthier options
Plant-based options record a dynamic performance as meat-free diets increase
No sugar products will increasingly attract consumers across the forecast period
No fat options gain ground as innovations align with both legislations and consumer concern
Vegan drives double-digit growth as meat-free, flexitarian and plant-based diets rise
Health and Wellness in Poland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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