PROSPECTS AND OPPORTUNITIES
Consumers expected to make healthier choices as health concerns continue to grow
Consumers in Hong Kong are expected to continue paying greater attention to their diet as well as their daily nutritional intake in an attempt to maintain good health. The general consensus among local consumers is that organic ingredients are less processed, less likely to include genetically modified organisms (GMOs) and contain fewer chemicals and additives.
Gluten free claims set gain greater prominence as awareness of food intolerances grows
An increasing number of consumers are also becoming familiar with food intolerances and allergies in Hong Kong, with more consumers getting tested or following the advice of online bloggers and influencers. Hence, packaged food free from ingredients such as lactose, nuts and gluten are expected to have strong growth prospects.
More consumers expected to embrace meat free diets for health and ethical reasons
Vegan, vegetarian and plant-based staple foods are likely to gain further traction over the forecast period, with there being a growing focus on the potential health benefits of following a meat free/reduced meat diet. While the current offerings of meat and seafood substitutes (plant-based meat) may not fully replicate the taste and texture of traditional meat products, continuous product development in this space is expected to result in better-quality options becoming more widely available over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Hong Kong, China?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Hong Kong, China?
- Which are the leading brands in HW Staple Foods in Hong Kong, China?
- How are products distributed in HW Staple Foods in Hong Kong, China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Hong Kong, China - Category analysis
KEY DATA FINDINGS
High protein and plant-based staple foods supported by heightened health awareness
Organic claims lose appeal as consumers tighten the purse strings while rice sales see mixed fortunes
Breakfast cereals a key beneficiary of the increased focus on healthy eating
Consumers expected to make healthier choices as health concerns continue to grow
Gluten free claims set gain greater prominence as awareness of food intolerances grows
More consumers expected to embrace meat free diets for health and ethical reasons
Health and Wellness in Hong Kong, China - Industry Overview
Health and wellness in focus
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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