PROSPECTS AND OPPORTUNITIES
Plant-based diets and a focus on dietary sensitivities expected to shape demand
2023 saw a return to the widespread practice of cross-border shopping among the Norwegian population with most groceries being cheaper in neighbouring Sweden. Therefore, those who live within close proximity to the border between the two countries often cross into Sweden in order to take advantage of lower prices.
High protein and high fibre products set to capitalise on current healthy eating trends
One of the most influential diet trends in Norway in recent years has been the rise in the popularity of the so-called keto diet, which involves consumers fasting and/or progressively reducing their intake of carbohydrates in the belief that this will help them to reduce body fat and increase lean muscle mass. Spurred on by social media influencers, huge numbers of local consumers have turned to food and drink products that are marketed as in line with the tenets of the keto diet trend and the most common positioning of such products is that they are high protein.
More consumers expected to adopt plant-based diets over the forecast period
Vegan staple foods is seen to be more of the more promising areas as increasing numbers of Norwegians adopt a plant-based diet. In addition to the noted health benefits of reducing their meat and dairy intake, many consumers are also eschewing animal-based products generally due to animal welfare and sustainability concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Norway?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Norway?
- Which are the leading brands in HW Staple Foods in Norway?
- How are products distributed in HW Staple Foods in Norway?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Norway - Category analysis
KEY DATA FINDINGS
Shifting consumer habits in the post-pandemic era shaping the development of staple foods
Natural remains an important health and wellness claim in staple foods
No sugar claims on trend as obesity concerns rise with breakfast cereals a key focus of new product development
Plant-based diets and a focus on dietary sensitivities expected to shape demand
High protein and high fibre products set to capitalise on current healthy eating trends
More consumers expected to adopt plant-based diets over the forecast period
Health and Wellness in Norway - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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