In 2024, staple foods in Norway was increasingly shaped by health and authenticity trends. High fibre, gluten free, and natural claims remained central, supported by growing awareness of digestive health, wholegrain consumption, and demand for locally-sourced and minimally processed foods. Although plant-based products continued to see innovation, some consumers leaned toward locally-sourced poultry and seafood, perceived as more natural and less processed.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Norway?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Norway?
- Which are the leading brands in HW Staple Foods in Norway?
- How are products distributed in HW Staple Foods in Norway?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Norway - Category analysis
KEY DATA FINDINGS
High fibre, gluten free and local sourcing drive staple food trends in Norway
Evolving health and lifestyle trends impact innovation in staple foods
Gluten free products continue to hold a prominent role in staple foods in Norway
Baked goods lead high fibre sales in 2024, driven by digestive health and functional benefits
Natural, gluten free and whole grain trends are set to drive sales in staple foods
Sales of gluten free staple foods will be driven by health awareness and digestive benefits
The high fibre claim is set to drive sales as consumers shift towards heathier options
Health and Wellness in Norway - Industry Overview
Norwegian consumers favour natural, local and fortified/functional products in 2024
Natural claims and local products influence health perceptions across categories
Fortified/functional claims and low or no sugar shape everyday health choices
Natural, low sugar and digestive health is set to support innovation across the forecast period
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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