PROSPECTS AND OPPORTUNITIES
Potential for health-orientated developments likely to be constrained by consumers’ price sensitivity
Facing a continuous decline in the birth rate in Japan, and consequently the population, staple foods is set to see a continuous slow volume decline over the forecast period. Furthermore, many players in staple foods have been raising the prices of most of their products, as some of the raw materials used in staple foods have seen steep increases in price, such as wheat and meat, for which Japan heavily relies on imports.
Higher than WHO recommended salt intake set to drive no salt to see strong growth in health and wellness staple foods
In the forecast period, better for you products are likely to benefit from a continued consumer desire to reduce the consumption of products that are high in salt, fat, or sugar, as these have been shown to be linked to health problems. In addition, although the Japanese diet is often viewed as healthy, the salt content is often a problem, as it is higher than the WHO recommended salt intake of 5g a day for adults for a healthy diet.
Vegan and vegetarian staple foods set to see dynamic growth, while plant-based staple foods will emerge
With growing awareness of the connection between food and health, more Japanese consumers are likely to look to change their diet to remain healthy in the forecast period. Vegetarian and vegan diets are often regarded as healthy, which is likely to lead to an increase in the number of consumers following such diets.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Japan?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Japan?
- Which are the leading brands in HW Staple Foods in Japan?
- How are products distributed in HW Staple Foods in Japan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Japan - Category analysis
KEY DATA FINDINGS
Despite seeing falling sales as consumers seek a better taste, natural maintains the highest sales within health and wellness staple foods in 2023
Growth in high fibre staple foods is driven by a raft of new product launches
Probiotic benefits from consumers’ desire to look after their metabolism in 2023
Potential for health-orientated developments likely to be constrained by consumers’ price sensitivity
Higher than WHO recommended salt intake set to drive no salt to see strong growth in health and wellness staple foods
Vegan and vegetarian staple foods set to see dynamic growth, while plant-based staple foods will emerge
Health and Wellness in Japan - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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